Hi Friends,

People often ask me about the origin of A New Leaf and The Dolly, and the question I receive most frequently is why I started this business. The truth is that I experienced a difficult time in the last few years, which caused me to lose a significant amount of my hair due to severe stress. Losing so much hair was incredibly demoralizing, to the point where I could not look at myself in the mirror.

One day, I turned to the internet in search of a solution to add volume to my hair. I discovered a tool that could help, but it was extremely expensive, costing over $160. Realizing that many others may be in the same situation as me, I decided to create a similar product that was more affordable, lightweight, and safer for hair.

My goal was to empower myself and other women who may be struggling with hair loss, and to restore their confidence without breaking the bank. I am proud to say that The Dolly achieves just that. I personally use it daily and it has made a tremendous difference in my life, and I am excited for others to experience the same.

This is just the beginning of our journey at A New Leaf, and we are excited to see what the future holds.

Thank you for joining us on this adventure,

Amal Kasem, CEO &  Founder